According to a recent In-Stat research, the number of smart phone-devices for which developers can create native applications will be increasing rapidly in the coming five years. In-Stat predicts that by 2013, nearly 30% of Smart Phones representing over 100 million unit shipments will be based on an Operating System that supports app stores.
The impetus for the app store came from Apple which highly promoted its App Store set the stage for a flurry of similar handset-based application discovery and sales portals. Several other operating systems can also be expected to add application stores of their own.
According to the In-Stat report The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide which covers the worldwide market for smartphones.
iPhone users are by far the most active Apps store users, significantly outpacing users of Blackberry, Palm OS or Windows Mobile phones.
Smartphone users overall are significantly more likely than feature phone users to leverage advanced mobile services, such as Internet access, music downloads, Instant Messaging, Email and Multimedia Messaging (MMS).
32% of survey respondents anticipated their next handset purchase would be a smart phone.
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